What is framing?
Why does framing matter?
In my opinion, understanding the framing effect and being able to spot when it is being used against you is crucial. Companies rely on these mental shortcuts we use to entice us into buying their brand or product. Although many companies may be trying to provide you with a good or service. Consequently, they will always be trying to find ways to make more profit. And by using these framing techniques, they can do just that.
Example of framing in the food industry?
But why did I pick that yoghurt?
Another framing example
Diet and wellbeing course: £495
Pay in monthly instalments of £109 for 5 months
So you say that’s great! I can start right away and pay in monthly instalments!
But if you actually work out the total of £109 every 5 months, you will realise it equals £545. You will pay £50 more for the exact same course.
Unfortunately that’s a pricey and unfair mistake, don’t you think?
Is there a solution to framing?
If you like framing, read my blog post on priming
Priming: The Greatest Persuader Of Our Vulnerable Subconscious
Have you ever been in a situation where you impulsively felt like making a purchase. So much so that you feel like your mind had already made that choice without you being consciously aware of it? The most likely reason is because you have been affected by priming.Read More