Priming is defined as:
“A phenomenon whereby exposure to one stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.”
In simple terms it means that an external factor in your environment has influenced your behaviour subconsciously, and as a result makes you consciously decide on certain choices or actions. This is a very powerful tools used in nearly all marketing campaigns, advertisement, etc. to influence your decisions.
Priming is very much based on associations that individuals create between words. Take the example below:
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