What is the IGGI™️ Mindful Eating Bowl?
What is the IGGI Mindful Eating Bowl?
I was sent this article named by my dad a couple of days ago. It was about a bowl which claimed to help ease weight loss through ‘Calorie Cloaking’. The name of said bowl was IGGI™️ Mindful Eating Bowl. The French invention and Indiegogo project was fully funded in 2 hours!
IGGI uses 'Calorie Cloaking'
‘Calorie cloaking’ is what IGGI use as their main selling point. Through the design, IGGI can trick your brain into believing you are consuming around 900 calories. In actual fact you only consume 600 calories. The picture below shows the ‘dip’ in the bowl used to calorie cloak that extra 300 calories. The physical restrictions of this design mean intake is cut by 33% on average.
Is there any science behind IGGI?
In this image we have two orange discs. One with a large ring around it and one with a smaller ring. Despite both these middle orange discs being the same size, our minds trick us into thinking they are different sizes.
This bias has led to studies regarding large and small plate sizes. They argue if smaller plates are used, it can reduce overall consumption of food. The bias makes us perceive we have eaten a large amount of food. As a result we feel satisfied after the meal.
Furthermore, studies have indicated consumption differences between plates and bowls. Individuals tend to serve themselves and intake less from bowls, when compared to plates.
Other design features?
IGGI is a Japanese inspired stoneware bowl. 100% eco-friendly, BPA & plastic free, microwave & dishwasher safe. Additionally IGGI comes with a bamboo leak proof lid. As well as this they provide a bowl section guideline. This ensures you eat the correct portion of fruit & veg, pulses, proteins and carbs.
Why is it red?
Although the red may seems slightly off putting to eat from, that is kind of the point!
Colour psychology has shown that individuals intake less food when they eat on red plates compared to white plates. Using this combination IGGI has created a product which uses all your biases against you. Hence it helps you easily stop overeating.
Is IGGI the answer to all my diet prayers?
Although the science behind this is sound, I am still skeptical that this concept would work in all instances. Recent studies have argued that with mild amounts of food deprivation this may not work. Results have indicated that food deprivation makes us less susceptible to these illusionary biases. So we will definitely notice those 300 missing calories being ‘cloaked’!
Since this is a fairly new product, it will be interesting to see to what extent IGGI works. Despite my reservations, I am very intrigued to try this ‘calorie cloaking’ experiment on myself!
Please see the video below for more information about this product!
If you have any thoughts about the IGGI™️ Mindful Eating Bowl please leave them in the comments below!
Check out my other blog post: How To Fix Easy Weight Gain & Difficult Weight Loss
This is not an affiliated / paid review.
All images of IGGI™️ Mindful Eating Bowl are not my own, and are used from online sources. Links to sources are available through images.