From this behavioral science and scientists are trying to understand human decision making. Additionally, how these decisions can be improved in economic and social settings. Many of us are unaware of the judgments we make based on certain heuristics and biases. Our brain cause use to make decisions about life choices without having the full knowledge or information to do so.
From these understandings, behavioral science looks to understand how individuals make decision. Consequently how these decisions can be improved in different economic and social settings. It is important to understand the way in which our judgements are affected by our own internal heuristics and biases. As well as this, we can explore how external factors can play on these mental shortcuts. As a result causing us to make less effective choices.
Love this! I can’t wait to read more, it’s a topic I’m incredibly interested in
Excellent blog, cognitive biases and emotional responses definitely come into play