Previous psychological studies have highlighted that when faced with a cognitively demanding task and given temptation, you more likely to give in. For example, you are asked to remember a string of numbers. During this time you are offered a salad or an oozing chocolate cake. You will almost always pick the cake.
But why is this the case? Baumeister and colleagues named the phenomenon ego depletion. Where an individual’s self-control or effortful will becomes tiring. As a result, as time goes on you are less willing to exert the same effort to maintain self-control. Furthermore, it is clear that mental, emotional and physical functions all use the same mental energy source. As a result, an emotionally draining encounter can make you feel less willing to do the next physical task.
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